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Category Archives: Entrepreneurship

Book Review: Positioning: How To Test, Validate, And Bring Your Idea To Market

Sramana Mitra has plotted out a series of books on various aspects of entrepreneurial activity with regard to its effects on management and on the general economy. They all are formed around interviews with entrepreneurs whose experiences illustrate the main theme of each volume. The first . . .

Book Review: Bootstrapping – Weapon of Mass Reconstruction

The word “entrepreneur” is one of those that sends pulses racing and sets hearts a-fluttering among management gurus and organizational “leaders” around the world. It sparks images of boldness and creativity, daring endeavors and world-changing innovation. And so this term, which specifically refers to those who venture to launch new businesses, has become an adjective describing yet a new superlative quality of the ever-celebrated hero-leader. But “Bootstrapping,” by Sramana Mitra . . .